Women in Technology: Four Eyes Financial’s Lori Weir

In what is a recurring feature, Finopotamus spotlights innovative women who are positively impacting technology applications in the credit union industry, and beyond.

In the latest installment in our “Women in Technology” series, we visited with Four Eyes Financial’s CEO and Co-Founder Lori Weir. Based in Saint John, New Brunswick, Canada, Four Eyes Financial bills itself as a pioneering force within wealth management. The fintech addresses challenges that face financial institutions by increasing capacity and reducing costs through leveraging its cloud-native Intelligent Compliance Platform, which efficiently gathers data for use across back, mid, and front-office workflows.

By W.B. King

As Lori Weir views it, when a person chooses a career in technology, they quickly realize that "the building is never truly done." To this end, a “massive difference exists between a team that builds to maintain and a team that builds to innovate." While maintenance keeps the lights on, innovation requires a constant, relentless exploration of new horizons, she noted.

Lori Weir

“My first professional technology-related role was the product owner for software to help professional meeting planners select a location and services for their meetings, conferences and events,” Weir told Finopotamus. “I was drawn to the opportunity by the entrepreneur who launched the idea. I’ve been inspired by that entrepreneur to this day and she was the catalyst for my first business.”

In 1996, she became a partner at Finnamore Weir Inc. Twelve years later, she was president of Above the Line, Inc. In the latter role, she worked with large multinational conglomerates that were involved in the manufacturing and sale of food and beverage, forest products, industrial products, financial services, multimedia news, and shipbuilding.

“We launched Four Eyes in 2016 to support wealth management firms to digitally onboard clients and provide compliance professionals with the data to meet and manage trade surveillance, KYC and KYP suitability requirements,” she said about the company that has 10 FI clients, including credit unions.

Becoming the Rule not the Exception

Noting that Four Eyes Financial was the first cloud-based wealth tech platform available in Canada, she explained that in the fall of 2026, to meet emerging market demand, a strategic decision was made to rebuild the platform as AI native.

“In many ways it is like starting the company all over again,” she shared. “It will be interesting to see how quickly the market fully adopts AI; it took until 2020 for cloud-based systems to be the rule versus the exception.”

For more than 30 years, Weir has helped profitable Canadian companies align processes and employee behaviors to drive improved financial results. In 2024, she was recognized as a top 50 CEO award winner by Atlantic Business Magazine. Throughout the years, she has observed changing dynamics within the corporate hiring structure—noting that more progressive adjustments are required.

“As a female founder and CEO with a female board chair and head of legal, I’m acutely aware of women in leadership positions in the industry,” said Weir, a proud supporter of the Women’s Equity Lab that funds women led start-ups in Atlantic Canada. “I have not seen much change and this is a sentiment shared by the women in wealth tech who join me each International Women’s Day to discuss this topic.”

To pay forward the uplifting experiences she had earlier in her career, Weir explained that Four Eyes Financial is “purposeful in hiring women” in data engineering and development as well as client success and sales.

“We also support all employees to be ready to advance into new leadership roles as they become available,” said Weir, noting that the company employees 33 professionals, 20 of whom are engineering/tech-facing. “Each year we host an International Women’s Day panel to connect women early in their finance and technology career with senior leaders.”

Driving Shared Missions

Based on the philosophy that advisor workflows should have “compliance built in and resolved at each stage, not bolted on,” Weir said Four Eyes Financial’s goal is to simplify and expediate account opening and maintenance, investment product management, while meeting trade surveillance requirements with AI automation.

“I’ve never been more excited. The market’s readiness and technology’s advancements have come together to drive our mission to help retail investors feel confident that they are invested in the right products to meet their financial goals,” she continued. “This is good for retail investors, and the wealth firms eager to provide timely, accurate information to advisors and regulators.”

Building on the credit union ethos of “people helping people,” Weir told Finopotamus that Four Eyes Financial’s mission will remain “focused on clients committed to doing business in a way that strengthens their communities.”