Unique Advertising Opportunities for Visionary Tech Companies

Marketing technology to credit unions is different than marketing technology to big banks. Whereas banks seek to satisfy shareholders, credit unions focus on improving the member experience. The credit union industry’s ethos of “people helping people” is demonstrated, in part, by credit unions’ willingness to share technology success stories with each other. 

In recent years, technology reporting specifically for credit unions has been increasingly inadequate. Some credit union publications are being swallowed by their banking parent companies, while others are eliminating their dedicated technology reporters in favor of less-experienced generalists. 

Finopotamus is the only publication, online or otherwise, dedicated exclusively to credit union technology. For 2021, we’ve created a number of advertising and promotional opportunities for forward-thinking vendors. 

Display Advertising

These advertising opportunities include complete monthly click-through reporting. Your ad rotates with up to two other non-competing companies. The following positions are available:

  • Top banner, home page

  • Top banner, articles page

  • Right column, home page

  • Right column, articles page

  • Right column, every article

  • Embedded in article series 

Sponsored Content

Subject to article approval, have your article appear on the Finopotamus website. Your article will be identified as sponsored content. It will otherwise be part of our body of published articles. We can also provide expert writing services if you don’t have the talent in-house.

Panel Discussions

Have a member of the Finopotamus team moderate an online panel discussion on a thought leadership topic of your choosing with up to four panelists, also of your choosing. These can either be prerecorded or live with audience participation. Recordings of either type will be hosted on the Finopotamus website and will also be made available for you to post anywhere else you choose.


Let Finopotamus promote and host your next webinar. This includes pre-event and post-event lists of registered attendees.

Press Release Publication

We’ll publish your press releases in a special area on our website. We’ll also provide you with a link to use in social media posts and elsewhere. This is a free service. Simply email your press release to press@finopotamus.com.


For additional information, email us at ads@finopotamus.com.