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#MostPopular
MARKETech
MARKETech is an ongoing article series that explores the technologies credit union marketers are using to engage members and drive growth.
#MostPopular


W.B. King
Oct 16, 2025


The Bad Side of AI-Generated Videos: What to Know Before Using OpenAI’s Sora or Meta’s Vibes
Guest Editorial by Jurgita Lapienytė, Editor-in-Chief, Cybernews
Jurgita Lapienytė
Oct 10, 2025


From 0 to 100%: How Three Credit Unions Increased Their AI Search Visibility
Guest Editorial by Derik Krauss, Co-Founder, MetriFi
Derik Krauss
Oct 9, 2025


Boucoup: Family Banking for the Future of Credit Unions
Older members are in a powerful position to influence the financial growth and financial decisions of younger prospective members. One company, BankingON, has figured out how to leverage this valuable relationship between these two groups.
John San Filippo
Aug 18, 2025


Bancography Provides Guidance on Cross-selling, Plus Branch Management and Networks
How activity-based models can lead to more effective cross-selling; how accruing low cost of funds yields more efficient branch networks; and how applying hub and spoke to branch management helps realize financial gains.
Roy Urrico
Aug 13, 2025


OMNIPLAY: Empowering Credit Unions with In-Branch Digital Display Control
For credit unions looking to enhance their in-branch member experience, OMNICOMMANDER launched OMNIPLAY, which is designed to give credit unions “complete control” over the video content displayed on lobby monitors.
John San Filippo
Aug 4, 2025


Free Digital Tools That Every Credit Union Marketer Should Know About
Guest Editorial by Alicia Disantis, Owner and Chief Brand Strategist at 38th & Kip
Alicia Disantis
Jul 7, 2025


Neural Rails Aims to Revolutionize Credit Union Digital Sales with AI
Rick Phillips, founder and CEO of Neural Rails, is spearheading a movement to transform how credit unions engage with members online.
John San Filippo
Jun 16, 2025


Reimagining the Member Experience with Forward-Leaning CRM Growth Strategies
Rebranding through CRM.
W.B. King
Apr 15, 2025


Service Credit Union Conquers Subscription Fatigue with ScribeUp Partnership
Service Credit Union partnered with ScribeUp to provide a subscription management solution integrated into the CU's digital banking platform
John San Filippo
Apr 7, 2025


CUSO Creates Hybrid, Member-Centric Auto Lending Channel
A new channel puts members in control and keeps the credit union loan front and center throughout the auto-buying process.
John San Filippo
Feb 13, 2025


New Zeta Global Report Investigates the Role of CMOs in the AI Age
Legacy tech tools are holding CMOs back.
W.B. King
Feb 6, 2025


How Credit Unions Can Offer No-Cost Merchant Card Processing
Will that be cash or credit?
John San Filippo
Jan 27, 2025


Credit Union Tech Wiz Develops AI-Powered Member Experience Solution
Gather real-time NPS data in the branch.
John San Filippo
Jan 13, 2025


M3 Group to Offer CUs Marketing Campaigns to Go
AgenCU to Make World-Class Marketing Materials Available to Credit Unions of All Sizes
John San Filippo
Sep 27, 2024


Ribbon: The First 'Inheritance Platform' for Credit Unions
Simplify the lives of deceased members’ families, while retaining generational wealth transfer at the credit union.
John San Filippo
Aug 19, 2024


Ignite Sales Offers Marketing Advice to Credit Unions: Strike the Balance Between AI and the Human Touch
Barbie Roe offers credit unions forward-leaning marketing tips.
W.B. King
May 16, 2024


Dort Financial CU’s Investment Crowns Nook a CUSO
Learn how Dort Financial CU reengaged with its 50 and over member base with Nook.
W.B. King
May 9, 2024


Financial Plus CU Puts Its Data to Work
Credit union enlists the help of White Clay to make the most of its data assets
John San Filippo
Apr 23, 2024


Out-Neobank the Neobanks with Your Own Digital Sub-Brand
Beat the challengers at their own game.
John San Filippo
Mar 15, 2024


Embold CU Vastly Improves Email Marketing Returns with Prisma Campaigns Solution
Learn how Embold CU realized a 61% email open rate.
W.B. King
Jan 22, 2024


AI and the Point Versus Platform Debate
What goes around comes around.
John San Filippo
Jan 5, 2024


CUs Can Make More Loans by Mastering Small Data
Underwrite a loan based on the member's socials.
John San Filippo
Dec 6, 2023


Solving the Thin File/No File Dilemma
The shortcomings of the decades-old, yet still widely used, credit scoring systems are well-known ...
John San Filippo
Nov 29, 2023


MARKETech: Stakana Brings World-Class Predictive Analytics to Credit Unions
Fintech startup Stakana is on a mission to bring world-class, artificial intelligence (AI)-driven predictive analytics to credit unions.
John San Filippo
Oct 2, 2023


MARKETech: Leveraging Technology in the Modern Credit Union
Finopotamus recently spoke with Brendan Grove, chief technology officer and co-founder of the New York City –based fintech Prizeout.
John San Filippo
Jul 5, 2023


MARKETech: Snigglezoo Brings Financial Education to the Youth Market
Finopotamus spoke with F&A FCU’s Chief Administrative Officer Michelle Swauger about the credit union’s relationship with Snigglezoo.
John San Filippo
Apr 17, 2023


Zia Credit Union’s Notable Growth Spurred by Partnership With Your Marketing Co.
By W.B. King Mark Twain's quote “It’s not the size of the dog in the fight, it’s the size of the fight in the dog” could easily be...
W.B. King
Mar 17, 2023


GAC2023: CuneXus and Pulsate Talk Partnerships and More
We spoke with Sarah Martin, Tony Salamone and Baron Conway.
John San Filippo
Mar 15, 2023


MARKETech: Tropical Financial CU Gives Members PURLs of Wisdom
MARKETech is an ongoing article series that explores the technologies credit union marketers are using to engage members and drive growth.
John San Filippo
Jan 5, 2023


Los Angeles FCU Uses Tech to Drive More Direct Auto Loans
January is Lending Month at Finopotamus. Look for more articles related to lending technology.
John San Filippo
Jan 3, 2023


2022 Tekkie Award for Marketing: 4Front Credit Union
By W.B. King Recognizing the need for progressive financial literacy programs that could benefit its 97,000-plus members, 4Front Credit...
W.B. King
Jul 28, 2022
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