MARKETech

MARKETech is an ongoing article series that explores the technologies credit union marketers are using to engage members and drive growth. If you have a marketing technology success story you'd like to share, please let us know.

John San Filippo

4 days ago

Financial Plus CU Puts Its Data to Work

Credit union enlists the help of White Clay to make the most of its data assets

John San Filippo

Mar 15

Out-Neobank the Neobanks with Your Own Digital Sub-Brand

Beat the challengers at their own game.

Embold CU Vastly Improves Email Marketing Returns with Prisma Campaigns Solution

W.B. King

Jan 22

Embold CU Vastly Improves Email Marketing Returns with Prisma Campaigns Solution

Learn how Embold CU realized a 61% email open rate.

John San Filippo

Jan 5

AI and the Point Versus Platform Debate

What goes around comes around.

CUs Can Make More Loans by Mastering Small Data

John San Filippo

Dec 6, 2023

CUs Can Make More Loans by Mastering Small Data

Underwrite a loan based on the member's socials.

John San Filippo

Nov 29, 2023

Solving the Thin File/No File Dilemma

The shortcomings of the decades-old, yet still widely used, credit scoring systems are well-known ...

MARKETech: Stakana Brings World-Class Predictive Analytics to Credit Unions

John San Filippo

Oct 2, 2023

MARKETech: Stakana Brings World-Class Predictive Analytics to Credit Unions

Fintech startup Stakana is on a mission to bring world-class, artificial intelligence (AI)-driven predictive analytics to credit unions.

MARKETech: Leveraging Technology in the Modern Credit Union

John San Filippo

Jul 5, 2023

MARKETech: Leveraging Technology in the Modern Credit Union

Finopotamus recently spoke with Brendan Grove, chief technology officer and co-founder of the New York City –based fintech Prizeout.

MARKETech: Snigglezoo Brings Financial Education to the Youth Market

John San Filippo

Apr 17, 2023

MARKETech: Snigglezoo Brings Financial Education to the Youth Market

Finopotamus spoke with F&A FCU’s Chief Administrative Officer Michelle Swauger about the credit union’s relationship with Snigglezoo.

Zia Credit Union’s Notable Growth Spurred by Partnership With Your Marketing Co.

W.B. King

Mar 17, 2023

Zia Credit Union’s Notable Growth Spurred by Partnership With Your Marketing Co.

By W.B. King Mark Twain's quote “It’s not the size of the dog in the fight, it’s the size of the fight in the dog” could easily be...

GAC2023: CuneXus and Pulsate Talk Partnerships and More

John San Filippo

Mar 15, 2023

GAC2023: CuneXus and Pulsate Talk Partnerships and More

We spoke with Sarah Martin, Tony Salamone and Baron Conway.

MARKETech: Tropical Financial CU Gives Members PURLs of Wisdom

John San Filippo

Jan 5, 2023

MARKETech: Tropical Financial CU Gives Members PURLs of Wisdom

MARKETech is an ongoing article series that explores the technologies credit union marketers are using to engage members and drive growth.

MARKETech

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