Our Community Credit Union Invests in AiVantage, Joins Board of CUSO

June 6, 2025 – Vienna, VA – Our Community Credit Union (OURCU) has announced a large startegic investment in AiVantage, a cutting-edge AI-driven platform built to help credit unions and mid-sized financial institutions deliver hyper-personalized member experiences at scale. As part of the membership, OURCU will also take a seat on the AiVantage CUSO Board, joining a growing coalition of credit unions committed to AI innovation.

AiVantage’s flagship solution, Interactive AI, enables credit unions to engage each member with tailored, real-time communications through their preferred channels—helping institutions move beyond traditional segmentation to true one-to-one hyper-personalized interactions.

“We are excited to welcome OURCU to the AiVantage family,” said Karan Bhalla, CEO and Co-Founder of AiVantage. “OURCU strongly aligns with our vision of ‘Breaking Barriers through Innovation’ and their investment is a strong validation of our path to transform credit union marketing and member engagement through AI.”

OURCU’s investment is rooted in their long-standing belief in the leadership team behind AiVantage. Co-founders Karan Bhalla and Suchit Shah—now CEO and COO, respectively—previously led CU Rise, a data analytics CUSO that helped credit unions harness predictive analytics and other advanced technologies to serve members more effectively. OURCU was among the early supporters of CU Rise and is once again standing behind the duo as they launched this next chapter.

“At OURCU, we’ve always believed in backing innovative solutions and the people behind them,” said Philip Prothero, CEO of OURCU. “With the rise of AI, it was only natural to lead the way again. Investing in AiVantage—and serving on its board—is a continuation of our shared mission to equip credit unions for the future. Additionally, AiVantage brings a revolutionary marketing AI solution that we intend to rollout to our membership over the next few months.”

With OURCU now on board, AiVantage further strengthens its position as a CUSO committed to helping credit unions thrive in the age of AI—without losing the human touch that defines the credit union difference.

About AiVantage

AiVantage is an innovation-driven company dedicated to empowering credit unions, banks, and financial service providers with cutting-edge AI tools, products, and services. Our flagship product, InteractiveAI, is making waves across the industry with its hyper-personalization capabilities—helping institutions craft each consumer interaction uniquely, one at a time. With a strong track record of success and deep industry insight, AiVantage is committed to helping financial institutions break barriers through innovation and stay ahead in a competitive, data-driven world.

About Our Community Credit Union (OURCU)

Our Community Credit Union (OURCU) is a trusted financial institution serving communities across Washington State since 1941. With approximately $630 million in assets and a membership of over 34,000, OURCU operates eight branches throughout Mason, Grays Harbor, Thurston, and King counties. The credit union prides itself on being large enough to offer a diverse range of products and services while remaining committed to delivering personal, caring service. For over 80 years, OURCU has been empowering members, employees, and communities with personalized service to live their best financial lives.