Orion Financial Partners with Gemineye to Cultivate Growth and Actionable Insights
Gemineye’s pre-built, yet flexible platform proved compelling for the credit union
Sandwich, Mass (September 21st, 2026) – $1.3B, Memphis-based Orion Financial has partnered with Gemineye to improve their analytics capabilities and obtain insights that could be swiftly leveraged. With 11 branches across western Tennessee and Arkansas, Orion is the largest credit union in the Mid-South. Throughout their 70 year history in Memphis, Orion continues to partner with local organizations to support financial literacy programs, youth education, music and arts organizations across the region.
Orion Financial valued speed-to-value in their analytics partner selection, still one of the most challenging areas for analytics providers to accommodate. Gemineye’s pre-built functionality, ongoing EaaS (engineering-as-a-service), and credit union-specific expertise made sense for an organization focused on ROI.
“Gemineye brings the credit union expertise, practical capabilities, and flexibility Orion Financial needs to turn data into actionable insights and make more effective decisions for our members, ” says Daren Purnell, CIO at Orion Financial.
“Orion Financial is a driven and highly-focused organization,” says Maggie Chopp, Director of Business Development at Gemineye. “Their commitment to improving their analytics structure and developing meaningful insights is exciting to be a part of. Our flexible and best-in-breed data lakehouse will be a great fit for their needs.”
About Gemineye
We provide deeply practical and usable data analytics solutions to community financial institutions. Our best-in-class data warehousing and contextual AI solutions lower the barrier to creating a data-driven culture and make success in analytics finally accessible. We’re Gemineye – allowing you to drive the data and the journey. Hop in. Want to connect? Email us at sales@gemineye.com or call (508) 591-3303. Visit us at gemineye.com to learn more at your own pace.
About Orion Financial Founded in 1957 in Memphis, Orion Financial is the largest credit union in the Mid-South, serving 70,000 members with over $1.2 billion in assets. Orion Financial is a lifelong partner supporting customers toward financial independence, security, and growth with banking options in consumer and small business, as well as commercial real estate lending. As a member-owned financial institution, Orion Financials’ profits are passed along to members through higher deposit rates, lower loan rates, and affordable financial services that help pave the way to financial freedom. Bank anytime, anywhere on our website or our banking app. Orion Financial is an equal housing lender and insured by the NCUA.
