Mattel Federal Credit Union and My First Nest Egg Partner to Empower the Next Generation with Financial Education Tools

El Segundo, California (July 1, 2025) — My First Nest Egg, the award-winning digital financial education platform for children and families, is proud to announce a new partnership with Mattel Federal Credit Union—a trusted financial institution serving employees of Mattel, Inc. and their families since 1952. Through this collaboration, Mattel FCU is expanding its youth outreach by offering families free access to engaging, interactive financial literacy tools designed for kids ages 3–13.

Founded on the belief that it’s never too early to start learning about money, Mattel FCU is excited to help its youngest members build confidence and healthy financial habits. The partnership includes a fully branded, co-hosted version of the My First Nest Egg platform, complete with in-app savings challenges, seasonal activities, and classroom-ready content—making it easier than ever for families to start meaningful money conversations. “We are thrilled to introduce My First Nest Egg’s youth financial literacy program to our community,” said Jon Hernandez, CEO of Mattel Federal Credit Union.

“We believe that building strong money habits starts early, and My First Nest Egg provides an engaging and interactive way for children to learn the value of saving, spending wisely, and giving back. By empowering our youngest members with these essential life skills, we’re not only supporting their personal growth but also investing in the long-term financial health of our entire community.”

As part of the rollout, Mattel FCU is launching a special “Matty’s Kids” incentive program that rewards young savers with a $5 deposit for every 30 quiz questions completed in the app. Parents will also be prompted to celebrate savings milestones with branch prizes and support for opening new youth accounts. These gamified incentives reinforce positive financial behavior and deepen engagement with families.

Co-founded by two mothers and former attorneys, Nicolle Hood and Annie Shoen, My First Nest Egg was built in response to the rising financial literacy crisis and the growing disconnect kids face in understanding money in a digital world. Their platform uses psychology-backed tools, puzzles, and stories to turn financial concepts into kid-friendly adventures.

“At My First Nest Egg, we’re on a mission to make financial education fun and accessible,” said CEO Nicolle Hood. “Mattel Federal Credit Union’s commitment to supporting families with real, impactful tools shows their dedication not just to today’s members—but to tomorrow’s leaders.”

With student loan debt surging and financial literacy at record lows, partnerships like this are critical. Research shows that children with savings accounts are more likely to earn higher grades, graduate from college, and build stronger financial foundations in adulthood.

About Mattel Federal Credit Union

Since 1952, Mattel FCU has proudly served the employees of Mattel, Inc. and their families. Based in El Segundo, California, the credit union provides a full suite of financial products—from youth savings accounts to personal loans—all designed to help members achieve their financial goals. With the tagline “Invest in Kids, Build the Future,” Mattel FCU is committed to empowering the next generation through education, support, and service. Learn more at www.mattelfcu.org.

About My First Nest Egg

My First Nest Egg is a digital financial education platform designed for children ages 3–13 and their families. Through a chore and allowance app, monthly learning materials, and school-based content, the company helps kids build lifelong money skills in a fun and engaging way. Developed with input from child psychologists and educators, My First Nest Egg empowers parents and financial institutions to give kids the financial foundation they deserve. Learn more at www.myfirstnestegg.com.