Larky & Prisma Campaigns Partner to Deliver Coordinated Omnichannel Engagement for Financial Institutions

Larky’s nudge®Platform Integrates with Prisma Campaigns, Empowering Financial Institutions toAutomate Lifecycle Marketing

ANN ARBOR, MI and MIAMI, FL, July 29,2026 -- Larky, the market leader in account holder engagement technology, andPrisma Campaigns, the purpose-built omnichannel marketing automation platformfor banks and credit unions, today announced a strategic partnership totransform data-driven insights into synchronized, cross-channel account holderengagement.

Through this collaboration, financialinstitutions can seamlessly incorporate Larky’s proactive, location-aware pushnotifications into Prisma’s broader omnichannel marketing journeys. By bridgingthese technologies, banks and credit unions can eliminate siloedcommunications, ensuring that mobile notifications are perfectly timed andconsistent with email, SMS, and online banking banners.

The integration allows marketing teams touse first-party behavioral data, product ownership, and lifecycle events withinPrisma Campaigns to automatically incorporate Larky nudge® notifications intoomnichannel customer journeys. This automated approach eliminates the need formanual audience updates, enabling lean marketing teams to improve operationalefficiency while maintaining compliance in regulated environments.

"Our partnership with Larky bridgesthe gap between data strategy and impactful action, moving financialinstitutions away from isolated, one-off messages toward a cohesive lifecyclemodel," said Guillermo Winkler, CEO of Prisma. "Prisma was founded onthe purpose of helping banks and credit unions build stronger, long-termrelationships with the communities they serve. By making Larky's proactive pushnotifications a core component of a unified omnichannel journey, we areempowering marketing teams to guide account holders seamlessly throughout theirentire financial journey."

Financial institutions can deploy thesesynchronized campaigns to drive measurable outcomes across the entire accountholder lifecycle. For example, institutions can automatically nudge qualifiedusers at the optimal moment to accelerate loan adoption, boost depositacquisition, streamline product onboarding, or broadcast critical, real-timefraud prevention alerts.

"Prisma Campaigns shares our deepcommitment to helping financial institutions build meaningful, personalizedconnections," said Gregg Hammerman, CEO of Larky. "By unitingPrisma’s powerful omnichannel automation with our nudge® platform, we areempowering banks and credit unions to seamlessly turn complex data intoproactive engagement. This ensures institutions can deliver high-impactmessages that drive business outcomes while deepening account holdertrust."

This partnership underscores bothcompanies' commitment to moving financial institutions away from fragmentedmessaging toward a cohesive digital experience. Together, Larky and PrismaCampaigns make it easier than ever to simplify campaign deployment, elevateaccount holder lifetime value, and deliver the modern interactions today’sconsumers expect.

About Prisma Campaigns

Prisma Campaigns is an omnichannelmarketing automation platform built specifically for financial institutions.The platform enables organizations to leverage their data, automate marketinginitiatives, and deliver personalized member communications that driveengagement, retention, and growth. For more information, visit:https://prismacampaigns.com

About Larky

Larky, the market leader of accountholder engagement technology, empowers financial institutions to proactivelyconnect with their audience in the right place, at the right time. Through itsLarky nudge® platform, Larky enables financial institutions to drive increaseddeposits, boost new loans, and prevent fraud with tailored, turnkey pushnotification campaigns. By leveraging data-driven and location-aware messaging,financial institutions achieve engagement rates that are 7-10x higher thantraditional marketing channels, creating impactful connections with accountholders. For more information, visit https://nudge.larky.com. Follow Larky onLinkedIn at www.linkedin.com/company/larky/.