Daffy Unveils New Campaign Tools to Accelerate Giving & Inspire More to Give

The latest AI-powered features help members launch, customize, and share fundraisers that spark generosity and spread faster.

Los Altos, CA— June 10, 2025  — Daffy.org, the modern platform for charitable giving, today announced a major upgrade to its popular Daffy Campaigns feature, unveiling a suite of new tools to make it easier than ever to launch fundraisers, drive donations, and inspire others to give. With the launch of “Create a Campaign Like This,” AI-powered customization tools, and personalized campaign suggestions, Daffy continues to innovate on its mission to help people be more generous, more often. These updates make it dramatically easier for anyone to not only launch and personalize a charity fundraiser, but to inspire others to create their own.  

The new “Create a Campaign Like This” feature allows anyone to instantly replicate an inspiring campaign with just a couple of clicks. From titles and descriptions to images and charity selections, Daffy auto-fills the essentials–making it faster and easier to personalize and launch a fundraiser. Combined with new AI features, including pre-filled templates and suggested campaigns based on giving history, anyone can go from the idea to impact in under a minute.

A First for Donor-Advised Funds

Daffy remains the only donor-advised fund (DAF) to offer matching donation campaigns directly from a member’s fund balance. Because members already have money set aside for charity, they can instantly double their impact and motivate their community to join them without reaching for their wallets again. With this latest update, Daffy is turning every campaign into a launchpad for many more, and helping close what it calls the “generosity gap.”

Daffy Campaigns already help members raise money for any cause—disaster relief, memorial campaigns, birthdays, school fundraisers, and more. Members can support multiple charities in a single campaign, match donations directly from their fund, and now benefit from AI-enabled tools that simplify every step.

“Research shows that 85% of donations happen because someone asked, and when disaster strikes, 80% of giving occurs within the first week,” said Adam Nash, Co-founder and CEO of Daffy. “This upgrade makes it 10x easier to create and share campaigns and even more importantly, to inspire others to launch their own. With the help of AI, we’re removing friction from generosity.”

The upgraded Daffy Campaigns experience includes:

• Create a Campaign Like This: Members can launch their own version of any campaign that inspires them—whether it’s for wildfire relief, a birthday, or a cause close to their heart—with just one click.

• Campaign Templates: From crisis relief to birthday fundraisers, members can choose from pre-built templates and customize them in seconds.

• AI-Powered Personalization: Members receive suggested campaign copy, images, and thank-you messages tailored to their campaign specifications.

• Suggested Campaigns: Based on their donation history, members are recommended fundraisers they’re most likely to care about.

Unlike traditional fundraising platforms, Daffy takes no cut of donations and the tech-forward DAF accepts contributions in cash, stock, and over 200 crypto assets.

“Instead of simply asking what can you afford to give, Daffy Campaigns invites people to ask a more powerful question: who can you inspire to give,” added Nash. “We believe this is how we unlock more generosity and increase individual giving at a time when nonprofits need it most.”

To learn more or start your own campaign, visit daffy.org/campaigns.

About Daffy

Named one of Fast Company’s “Most Innovative Companies of 2024,” Daffy is the Donor-Advised Fund for You™—a modern, fast-growing platform for charitable giving. Launched in 2021, Daffy is on a mission to help people be more generous, more often. By removing barriers to giving and bringing innovation to the donor-advised fund space, Daffy makes it easier than ever to give consistently. With no minimum to get started and industry-low fees, Daffy allows anyone to set money aside, invest those funds tax-free, and donate to over 1.7 million U.S. charities—like a 401(k) for giving. Daffy also taps into the social nature of giving, helping people discover, inspire, and support the causes they care about most through features like Daffy Campaigns, Daffy for Families, and a real-time feed of community donations. And with modern fintech APIs, Daffy integrates directly with platforms people already use—like Betterment and Robinhood—to bring giving into the digital age. Since its launch, Daffy has grown to thousands of members, with account sizes ranging from $10 to over $10 million. In 2024 alone, Daffy issued over $40 million in donations—while fund assets more than doubled, growing from $130 million at the end of 2023 to over $324 million by year-end. Daffy is a 501(c)(3) nonprofit organization (EIN: 86-3177440), like all donor-advised funds, and provides members with a single tax receipt for all contributions. To give with Daffy, visit daffy.org or search “Daffy” in the App Store.