What’s Next for the $3 Trillion CD Market? CD Valet Shares How to Rethink a Legacy Product to Drive Deposits and Growth

CD Valet to highlight new deposit landscape and opportunities at Bank Director’s Acquired or Be Acquired

SEATTLE – Jan. 30, 2026 – CD Valet is a digital marketplace that connects consumers with the best verified, high-yield CD rates nationwide, helping community financial institutions effectively attract new deposits. The company today announced that it will be speaking next week at Bank Director’s Acquired or Be Acquired Conference, offering a timely look at how digital innovation is reshaping one of the most valuable yet historically overlooked segments of banking: Certificates of Deposits (CDs).

CDs represent nearly 15% of all U.S. bank deposits, carrying large average balances and strong appeal among high‑net‑worth consumers. Despite this scale and critical affluent audience, these products often receive limited attention from bank leadership – even as the broader deposit landscape becomes more competitive and digitally driven.

“CDs have made a resurgence in recent years, as consumers increasingly look for predictability in this ever-changing market and financial institutions are starting to rediscover the many benefits these products can offer – from lower customer acquisition costs to high account balances and low fraud risk,” said Mary Grace Roske, Head of Marketing & Communications at CD Valet. “It’s a very opportune time to consider where CDs can and should play a more strategic role – not just in deposit gathering, but in strengthening customer relationships and driving long-term growth.”

Roske will present the breakout session at Bank Director’s Acquired or Be Acquired next Monday, February 2nd at 2:25 pm EST on “Rethinking CDs in the Digital Age: Turning a Classic Product into a Modern Growth Engine.” The session will explore the dynamics of digital deposit marketplaces and online deposit advertising; an up-close look at a community bank’s CD campaign on and its impact; and analysis of the role of digital account opening and customer service in participating in a digital marketplace.

To learn more about the session, visit here. If you’d like to schedule a pre- or post-show conversation to learn more about these topics, contact maddie@williammills.com

About CD Valet  

CD Valet is a CD marketplace that features verified CD rates from federally insured banks and credit unions nationwide. With tens of thousands of CD offers tracked across the country, CD Valet gives savers a clear view of top rates and helps them explore higher-yield CD options with reliable returns. With CD Valet, banks and credit unions are empowered to digitally compete with the largest financial institutions while gaining access to full-suite advertising, analytics, and account opening tools to support deposit acquisition. Visit www.cdvalet.com for more information.