Beyond the Branch: How Utility ATM Networks Can Supercharge Credit Union Reach

Guest Editorial by Stuart Mackinnon, COO, NCR Atleos

Even as mobile and digital platforms dominate the conversation around payments, physical cash remains a critical component of the financial ecosystem. As of September 2025, an estimated $2.4 trillion was in circulation in the U.S.—a 2.45% increase year-over-year. For credit unions, this underscores the enduring importance of cash access as they plan for the future of branches and member touchpoints.

Stuart Mackinnon

While many credit unions already operate their own ATM fleets, the question is no longer whether to have ATMs—it’s how to maximize reach and efficiency. Utility ATM networks have emerged as a powerful way to augment existing assets, enabling credit unions to expand member access without the added burden of owning and maintaining every machine.

Why Augmentation Matters

Owning ATMs provides control and brand presence, but it also comes with capital costs, compliance requirements, and operational complexity. By joining a utility network, credit unions can extend their footprint into high-traffic retail locations—places where members live, work, and shop—without adding hardware or maintenance overhead. This hybrid approach combines the benefits of owned ATMs with the convenience and scale of an independent network.

Key Steps for a Successful Expansion Strategy

1. Form (and Inform) the Right Committees

Expanding through a utility network requires cross-functional input. Evaluation and risk committees should assess how network participation complements existing ATMs. Questions to consider include:

• How will this improve member convenience and satisfaction?

• What operational efficiencies can be gained?

• How does this impact compliance and security?

Gathering case studies and references from providers can help validate ROI and member experience improvements.

2. Prioritize Internal Alignment

Engage stakeholders early—IT, operations, marketing, and finance—to ensure smooth integration. Proactively secure budget approvals and clarify how network participation fits into broader strategic goals, such as digital transformation or branch optimization.

3. Compare Models: Owned vs. Augmented

Utility networks differ from traditional procurement. Instead of purchasing and maintaining hardware, credit unions integrate into an existing fleet—often tens of thousands of ATMs nationwide. Evaluate network coverage, retail partnerships, and deposit capabilities to ensure alignment with member needs. This isn’t about replacing owned ATMs; it’s about strategically expanding access points.

4. Choose the Right Partner

Look for providers with proven scale, strong security, and efficient onboarding. Ideal timelines include contract finalization within 90 days and operational readiness in about 30 days. Speed matters when responding to member expectations for convenience.

The Bottom Line

Cash isn’t going away, and neither is the need for physical access. Utility ATM networks offer credit unions a way to extend reach, reduce complexity, and enhance member experience—all while preserving the value of their existing ATM investments. By approaching this as an augmentation strategy rather than an alternative, credit unions can deliver more convenience, more choice, and more value to their members.