ZBD Appoints Hajar Noreddine As VP Of Business Development

– The gaming fintech expands its team with Noreddine, a seasoned leader in mobile advertising and partnerships known for scaling global growth at adjoe –

HOBOKEN, NJ – 03 JULY 2025 – ZBD, the innovative fintech company creating next-gen payment experiences for interactive entertainment, today announces the appointment of Hajar Noreddine as Vice President of Business Development.

Based in Hamburg, Hajar brings extensive experience in mobile advertising, growth strategy, and global partnerships. Prior to joining ZBD, she led Supply Partnerships at adjoe, a leading advertising and monetization platform. In that role, she played a pivotal role in driving publisher acquisition and scaling adjoe’s global footprint through strategic partnerships with mobile-first businesses.

At ZBD, Hajar will be leading global business development, focusing on expanding the company’s ecosystem of partners across gaming, tech, and beyond. She’ll be working closely with studios, publishers, and platforms to bring ZBD’s unique payments and rewards technology into more games and apps around the world. 

Simon Cowell, CEO & Co-Founder of ZBD, commented:

“We’re thrilled to welcome Hajar to the team. Her strategic thinking, passion for the gaming space, and ability to build high-impact partnerships will be instrumental as we continue our mission to reimagine payments and rewards for the digital generation.”

Hajar Noreddine added:

“I first came across ZBD three years ago and was immediately impressed by their deep gaming and ad-tech offerings, as well as their passionate team. Joining them felt like a natural next step in my career. 

I look forward to working closely with the team to expand the gaming and rewards side of the business. I’m incredibly excited about this new chapter, as it perfectly aligns with my professional experience as well as my personal passion for gaming. Here’s to embarking on this new journey together and helping grow ZBD’s unique capabilities with studios, partners, platforms, and players worldwide.”

Hajar joins ZBD at a moment of rapid growth for the fintech, as it expands its offering across both the EU and the US. As of December 2024, the company was the first to secure a MiCAR license, allowing it to offer a full suite of crypto and fiat payment services in the EU.

About ZBD

ZBD is a leader in payments innovation, pushing the boundaries of how we move money across the internet. Within gaming, ZBD has made a name for itself by powering instant real-money rewards for partners ranging from Square Enix to 1047 Games. Beyond gaming, ZBD enables unique payments-based use cases across interactive entertainment and adjacent industries. Whether it’s streaming money alongside audio in podcasting apps like Fountain, or implementing instant revenue sharing for each ad impression for adtech innovators like Slice and AdInMo, ZBD makes money move online as seamlessly as information.