Top Visa, Coinbase, and Shopify Marketer Jessica Williams Joins OnePay as CMO

Williams will help build out a brand that has quietly become one of the fastest-growing consumer fintech platforms in America

Williams, who previously worked in top roles at Visa, Coinbase, and most recently Shopify, where she was Head of Brand and Partnerships, is charged with building upon the fintech brand’s momentum amid a period of rapid growth.

“The current financial system simply doesn’t work for a huge percentage of Americans,” said Williams. “That’s what made OnePay impossible to ignore: the company has real momentum, enormous distribution, and a chance to build something that improves how millions of people manage their money day to day. Building defining companies takes conviction. It also takes people willing to bet on hard problems that actually matter. OnePay has both in spades and I could not be more excited to be here.”

Williams is joining OnePay at a pivotal time: in four years since becoming operational, OnePay has launched a growing suite of financial services products across banking, credit, payments, invest, and crypto. In the past year alone, the company has more than doubled its customer base to serve millions of people in every corner of the country.

Williams was previously Head of Brand Marketing & Partnerships at Shopify, where she led brand marketing and creator, celebrity, and cultural partnerships designed to inspire the next generation of entrepreneurs. Her work sat at the intersection of culture and commerce, bringing founder stories to life through collaborations with creators and global talent including MrBeast, Alix Earle, Cardi B, Tom Holland, Emma Grede, Colin & Samir, Jayda Cheaves, and more.

Prior to Shopify, Jessica led consumer marketing at Coinbase, helping drive mainstream trust and cultural relevance for crypto through partnerships across sports, music, and fashion. She has also held product marketing, brand marketing, and partnerships roles at Visa and Yahoo.