The Top 5 Hippodrome Articles of 2025

By Finn O'Potamus

As credit unions navigate the complexities of 2025, from the rise of agentic AI to the critical need for infrastructure redundancy, these five articles from The Hippodrome, our thought leadership portal, have emerged as the year’s essential guides for industry leaders. Presented in order of reader popularity, these pieces offer a strategic roadmap for growth and security in an increasingly digital-first world.

1. From 0 to 100: How Three Credit Unions Increased Their AI Search Visibility

Derik Krauss

• Author: Derik Krauss

• Organization: MetriFi

• Summary: Derik Krauss, co-founder of MetriFi, explores the shift from traditional SEO to "Generative Engine Optimization" (GEO). He details a real-world experiment involving three credit unions that moved from 0% to 100% visibility in AI-generated search results by publishing authoritative, long-form content designed to answer specific AI prompts.

2. Digital Banking: The Gateway to Membership Growth and Competitive Differentiation

• Organization: Jack Henry

• Summary: This editorial from Jack Henry frames the digital banking platform as the "next frontier" for the industry. It argues that for credit unions to survive and thrive, they must transform their digital platforms from simple service channels into integrated sales and advisory tools that deliver personalized banking at scale.

3. Modernizing GSE Investor Reporting Should Be a Strategic Priority for Credit Unions

Susan Graham

• Author: Susan Graham

• Organization: FICS (Financial Industry Computer Systems)

• Summary: Susan Graham, President and CEO of FICS, discusses the unique challenges credit unions face with increasingly complex mortgage market requirements. She emphasizes the necessity of modernizing servicing software to keep pace with GSE (Fannie Mae and Freddie Mac) data standards while maintaining the personal touch members expect.

4. AWS Outage Has Taught Business Leaders Several Lessons— and They Should Start Taking Action Now

Aras Nazarovas

• Author: Aras Nazarovas

• Organization: Cybernews

• Summary: Following a major cloud disruption in late 2025, Senior Information Security Researcher Aras Nazarovas breaks down the operational blind spots exposed by single-provider reliance. He provides actionable steps for business leaders to implement multi-cloud redundancy and disaster recovery plans to ensure 100% uptime.

5. It’s a Prime Poaching Ground for Security Pros – Seize It Now

Jurgita Lapienytė

• Author: Jurgita Lapienytė

• Organization: Cybernews

• Summary: Editor-in-Chief Jurgita Lapienytė highlights a silver lining in the recent wave of tech layoffs and market uncertainty. She encourages visionary employers to "scoop up" top-tier cybersecurity talent currently in the job market, arguing that investing in people is the only way to meet the security demands introduced by rapid AI implementation.

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