Pure Interactive Chooses Gr4vy to Add Processor Redundancy as Its Real Money Gaming Platform Scales
Gr4vy gives Pure Interactive the ability to add and route across multiple payment processors without engineering work, so its growth isn’t limited by a single provider.
San Mateo, September 24: Gr4vy, the cloud-based payment orchestration platform, has been chosen by Pure Interactive to power Apple Pay payments across its real money mobile games, including Poker and Mahjong Solitaire, available on iOS and Android in the United States.
Pure is a mobile-first business where a large share of deposits happen through Apple Pay. As its player base grows, so does the volume its payment infrastructure needs to support. Through Gr4vy, Pure Interactive can connect to and manage multiple payment processors through a single integration. The platform is already processing payments across more than one provider, with additional connections being added as the business scales. Rather than requiring a separate engineering project for every new processor, Pure Interactive can configure providers directly in the Gr4vy dashboard.
Gr4vy’s payment orchestration platform also allows Pure Interactive to determine how transactions are routed between providers. If one processor reaches a volume limit, transactions can be routed to another connected provider, reducing reliance on any single processor and helping Pure Interactive maintain payment continuity as volumes increase.
"Most payment platforms are built for companies that already know how big they are going to be. Fast-growing businesses have the opposite problem, which is that the thing constraining them changes every quarter," said John Lunn, Founder and CEO of Gr4vy. "Pure should be able to add a processor because they need more capacity this month, not because they planned for it two quarters ago. That is what orchestration is for."
Gr4vy’s single integration covers Apple Pay across every connected processor, which matters for a platform where wallet payments carry nearly all deposit volume. Pure Interactive’s team also gets transaction-level visibility across all providers in one place, rather than having to reconcile separate reports from each one.
"We're growing quickly, and our payment infrastructure needs to keep pace with our user base," said Harold Castiaux, CTO, Pure Interactive. "With Gr4vy, we can add processor capacity for Apple Pay without building a new integration each time, and keep routing around the limits we encounter as we grow. For our players, the experience stays simple: they make a deposit, and it works."
By reducing the engineering work required to introduce additional processors, Gr4vy gives Pure Interactive greater flexibility to expand its payment infrastructure. New providers can be added as capacity requirements change, while routing across multiple processors helps reduce the operational risk of relying on a single provider.
About Gr4vy
Gr4vy's no-code payment orchestration platform empowers enterprises with full control to automate, customize, and optimize their payment strategy effortlessly. Through a single integration, businesses access 400+ payment methods, anti-fraud tools, and payment service providers, enabling them to optimize their stack in just a few clicks from a centralized platform. Built on dedicated cloud instances, Gr4vy's infrastructure eliminates the risk of a single point of failure, ensuring redundancy and high performance. As the only orchestrator with edge computing, all data and transactions are separate from others, minimizing data breach risk, providing data sovereignty, reducing latency, and increasing efficiency. For more information, visit gr4vy.com.
About Pure Interactive
Pure Interactive is innovating at the forefront of social networking, financial technology, and mobile gaming software. Pure is backed by leading venture firms including LeftLane Capital, Drive by Draftkings, Tusk Ventures, Hidden Capital, MaC Venture Capital, Ludlow Ventures, Z Fellows, Nomo Ventures, and more.
