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  • Writer's pictureKelsie Papenhausen

Praxent Introduces Accelerator App, Helping WealthTechs Speed Time to Market

Fintech product agency launches starter app to help wealthtechs accelerate innovation

AUSTIN, Texas – March 20th, 2023 – Praxent, a fintech product agency with more than two decades of experience, has launched its Accelerator App to help wealth techs expedite time to market. The offering includes pre-built functionality that allows wealthtech providers to launch a robo-advisor with less cost and more speed.

The resources needed to build table stakes features and functionality typically don’t leave enough room for creating notable differentiation. Praxent is helping companies overcome that challenge; the app’s pre-built features include account opening/KYC, accounting funding through MX, recurring deposits, robo-advisor portfolios, investor dashboards and an already established custodian integration through APEX. With Praxent’s app, wealthtech providers no longer have to build from the ground up and are free to spend their time, effort and money on functionality that will set them apart.

“Creating the basic functionality necessary to stand up a robo-advisor app, plus navigating the complex compliance landscape of investing, typically drains significant time and resources from startups,” said Connor Coughlin, Chief Commercial Officer, Fintech at APEX. “With Praxent’s Accelerator App, including the pre-built integration to our flexible digital-first custody engine, those with great ideas will gain significant time and budget back, allowing them to focus on their competitive differentiators.”

Those that leverage Praxent’s Accelerator App, which is built on a single tenant architecture, will then work with Praxent, benefitting from the team’s value engineering, UX design, and fintech expertise to design and develop their apps’ unique features and functionality.

“With our Accelerator App, we’re delivering the speed of off-the-shelf technology with the flexibility of building it yourself – a blend that doesn’t exist anywhere else in the market today,” said Tim Hamilton, CEO and founder of Praxent “This new offering is another example of how Praxent is accelerating fintech innovation for our clients without ever sacrificing quality."

About Praxent Austin-based Praxent is The Fintech Product Agency™, accelerating development of differentiated fintech products and experiences that produce measurable results. The Praxent team has helped hundreds of fintechs and financial services firms acquire and enrich their customer relationships through the latest in human-centered design, frontend engineering, and fintech product integration. Visit to learn more.


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