top of page
  • Writer's pictureKelsie Papenhausen

Plinqit Invited to Demo Its Newest High Yield Savings Product at FinovateFall 2023

ANN ARBOR, Mich., Aug. 28, 2023 Plinqit, the first platform that brings together automated savings, data-driven financial wellness content and virtual account management, has been selected to demo its latest product, High Yield Savings by Plinqit at FinovateFall this year in New York City.

Plinqit’s founder and CEO, Kathleen Craig, and Senior Vice President of Marketing, Kirsten Longnecker, will demo High Yield Savings on Tuesday, September 12, at the conference. High Yield Savings by Plinqit is a white-label digital savings product designed to generate high-growth deposits with minimal investment, making it an ideal solution for financial institutions seeking to launch and scale separate, digital-only brands.

Launching a new digital-only brand can be cost-prohibitive for banks due to the investment in technology and infrastructure needed to roll out a full-fledged bank. Plinqit’s new savings product addresses this and enables financial institutions of all sizes to try their digital brand idea while keeping operating costs low and attracting new deposits. At Finovate, our presenters will showcase High Yield Savings’ robust features, which include account opening, Know Your Customer (KYC) checks, money movement, online and mobile banking, account ledger, and comprehensive reporting tools, giving institutions everything they need to roll out an affinity-based digital brand for a fraction of the cost.

“As a former banker, I understand the challenges that community financial institutions face when it comes to growing deposits, especially in a rate-shopping environment. Our mission at Plinqit is to give banks the resources they need to pull in stable deposits, attract and retain new customers and target new markets,” said Kathleen Craig, founder and CEO of Plinqit.

Craig continued, “High Yield Savings by Plinqit gives financial institutions a new way to achieve this, allowing banks of all sizes to launch high-yield savings accounts under a separate digital brand to grow deposits and liquidity, oftentimes on a national scale. We look forward to demoing this exciting new product at FinovateFall this year.”

“As the world’s premier fintech showcase, FinovateFall is where financial services meets the future. We take pride in connecting innovators behind the latest tech with the financial industry’s top decision-makers,” said Greg Palmer, VP of Strategy at Finovate. “We look forward to welcoming Plinqit onstage this fall and seeing how their new high-yield savings product can help banks gain a competitive edge.”

About Plinqit

Plinqit is a mobile-first platform and fintech company helping banks and credit unions generate deposits, attract new customers, and expand their retail footprint while helping people live their best financial life. The Plinqit platform is the first savings platform of its kind to bring together automated savings, data-driven financial wellness content, and virtual account management. At Plinqit, we're helping everyone Money Intelligently™. For more information, visit


bottom of page