MSUFCU Receives 2025 Marketing Association for Credit Unions Gold and Silver Awards

EAST LANSING, Mich. — MSU Federal Credit Union (MSUFCU) has received two national awards for its creative excellence and outstanding results in marketing and public relations.

The MAC Awards have been recognizing outstanding credit union marketing achievements since 1986 and are hosted annually by the Marketing Association of Credit Unions, a group of credit union marketing professionals who help each other thrive, advance, and succeed. There were more than 400 entries by credit unions across the country for the 2025 awards.

In 2024, the Credit Union launched a multi-channel Out-of-Home advertising campaign in Chicago titled “Bank with a Credit Union,” introducing MSUFCU to Chicago in a bold way. It included transit station takeovers, bus wraps, pop-up events, and a citywide passport program designed to engage residents, commuters, and professionals. This campaign reached more than 105 million impressions and led to new memberships, an increase in deposits, and an unforgettable first impression in a competitive market.

The “Bank with a Credit Union” campaign earned a MAC Gold Award.

Also in 2024, MSUFCU launched its Women of Sparta public relations campaign, spotlighting Michigan State University’s incredible female student-athletes and empowering them with leadership, financial confidence, and NIL opportunities that go beyond the game. This campaign generated nationwide media coverage across outlets like AP News, Yahoo! Finance, and Fox News, reaching an audience of more than 230 million people.

The Women of Sparta public relations campaign earned a MAC Silver Award.

“It’s an honor to see our team’s creativity and strategy recognized,” said Ami Iceman Haueter, MSUFCU’s Chief Experience Officer. “We’re passionate about connecting with our members and community in meaningful ways — and about pushing the boundaries of what financial marketing can be.”

ABOUT MSUFCU Founded in 1937, MSUFCU has a national reputation for excellence and has received several top industry and workplace awards, including being named a Best Credit Union to Work For® by American Banker for the sixth year, a Top Workplace by the Detroit Free Press for 15 consecutive years, and a National Best and Brightest Companies to Work For® winner for seven consecutive years. MSUFCU has also been certified as a Great Place to Work® for 11 consecutive years and has been recognized by the Credit Union National Association, earning first place for the people-helping-people philosophy Louise Herring Award. The Credit Union operates an award-winning, wholly owned credit union service organization, Reseda Group; along with digital financial platforms AlumniFi, Collegiate, and Pillur Business Banking; trade name Oakland University Credit Union; and its foundation, the MSUFCU Desk Drawer Foundation. MSUFCU is headquartered in East Lansing, Michigan; and has 36 branches; more than 370,000 members; $8.26 billion in assets; and 1,200-plus employees. For more information, visit msufcu.org.