MiniBranch Launches “In All of Life’s Moments” Campaign to Bring Human Connection Back to Digital Member Service

Greenville, South Carolina – MiniBranch, a leading connection and communication platform for credit unions, today announced the launch of its new storytelling campaign titled “In All of Life’s Moments.” The campaign highlights one powerful and simple idea. Credit unions can be there for their members during every moment that matters when MiniBranch is part of their digital service experience.

The campaign shifts the industry conversation away from feature heavy messaging and toward a focus on real human connection. Through a twelve-part fictional story series, MiniBranch illustrates how life happens outside the branch and how timely connection can change a member’s experience forever.

Life does not wait for branch hours. Life happens in college dorm rooms, hospital rooms, airport terminals, car dealerships and busy kitchens filled with family and real-world responsibilities. MiniBranch brings the credit union into those moments with live chat, video chat, Voice-AI, texting, co browsing and more.

“Our goal has always been to keep credit unions close to the people they serve,” said Albert Howard, Co-Founder and Director of Business Development at MiniBranch. “Members experience some of life’s biggest emotions outside traditional branch environments. With MiniBranch, credit unions can show up in those moments with clarity, compassion and real human presence. That is what makes this movement meaningful.”

The “In All of Life’s Moments” campaign features twelve fictional stories that follow members through milestones such as starting college, buying their first car, welcoming a new baby, facing medical emergencies, dealing with fraud, traveling during the holidays and even navigating the loss of a loved one. Each story demonstrates how MiniBranch enables credit unions to guide, support and reassure their members face to face in real time.

The campaign positions MiniBranch uniquely in the marketplace by emphasizing:

• Human connection as the center of digital service

• Presence in the moments members remember most

• Compassion driven interactions supported by modern tools

• Affordability and accessibility for credit unions of all sizes

• 200 plus language support that strengthens community service

• A unified platform that helps members connect the way they want

Credit unions using MiniBranch can provide full branch level support outside the branch. This includes account opening, loan guidance, troubleshooting, fraud resolution, financial counseling, and more, delivered through video or chat with the same warmth and trust members expect in person.

“Technology should feel human,” Albert said. “Members should feel seen, valued and supported. With this campaign, we want credit unions to remember that digital service can feel just as personal as sitting across a desk with a member who needs help.”

The full series will be released weekly across MiniBranch’s website, social channels, blogs and email communications beginning this month.

For more information or to schedule a demo, credit unions can visit www.minibranch.com or contact the MiniBranch team directly.

MiniBranch is an all-in-one connection and communication platform designed for credit unions. The system provides video chat, live chat, audio chat, texting, co browsing, automated virtual assistant support, and ITM style functionality without ITM costs. MiniBranch helps credit unions deepen relationships, serve more members and deliver personalized support from anywhere at any time. The company partners with credit unions across the country to help them strengthen connection, drive member loyalty and modernize digital service.