Loyalty Credit Union Builds Community Impact at Annual Employee Conference

PENSACOLA, Fla. — Over the last few days, Loyalty Credit Union brought together its employees from across the panhandle for a two-day conference designed to celebrate its 2025 accomplishments and sharpen the Credit Union’s focus for the year ahead. The event combined strategic planning, learning, and a hands-on community service project in partnership with Sleep in Heavenly Peace.

The conference kicked off with a deep dive into the successes of 2025. Leadership highlighted key milestones, including net loan growth, improved efficiency ratio, and delivery of financial wellness programs throughout the service area, crediting employees’ dedication for Loyalty’s continued stability and community trust.

To provide a 360-degree view of the industry landscape, several of the Credit Union’s strategic partners delivered presentations. These sessions focused on aligning lending solutions with member goals to strengthen relationships, reframing sales through trust, Loyalty’s new voice, ways to help members in debt, and 401(k) tips, ensuring that the Loyalty team is equipped with the best tools and information.

The highlight of the second morning wasn’t found in a meeting room but out in the parking lot. In a powerful display of the “people helping people” philosophy, Loyalty employees partnered with the Pensacola chapter of Sleep in Heavenly Peace to build 20 beds.

The team spent the morning measuring, sawing, assembling, and staining handcrafted beds for local children who would otherwise be sleeping on the floor.

“Our annual conference is about more than just numbers on a spreadsheet; it’s about our mission to uplift employees and the community,” said Park Broome, Loyalty’s CEO. “Building these beds with Sleep in Heavenly Peace was the perfect way to transition from reflecting on our past success to committing ourselves to a purposeful 2026.”

As the Credit Union moves into this year, the conference established several key pillars for success:

• Products with Purpose: Building deeper relationships with stronger outcomes.

• Voice of the Member: Identifying what truly matters to members, employees, volunteers, and communities.

• Optimize Physical and Digital Presence: Putting people first.

The event concluded with renewed energy, as employees returned to their branches with a clear road map for the year and the satisfaction of knowing they made a tangible difference for families in our communities.

ABOUT LOYALTY CREDIT UNION

Founded in 1962, Loyalty Credit Union is a member-owned, not-for-profit financial institution in Florida dedicated to empowering the financial lives of its members in Bay, Calhoun, Duval, Escambia, Franklin, Gadsden, Gulf, Jefferson, Leon, Liberty, Okaloosa, Santa Rosa, Walton, Washington, and Wakulla counties. The Credit Union is consistently recognized for its excellence, including receiving a five-star rating from Bauer Financial among multiple industry awards. Loyalty CU is certified as a Community Development Financial Institution (CDFI), serves more than 19,000 members through seven branch locations, and holds more than $300 million in assets. Loyalty also operates The Loyalty Credit Union Foundation, which focuses on enhancing financial education and community stability across the state. Loyalty CU is headquartered in Pensacola, Florida, and employs 80-plus team members. For more information, visit loyaltycu.org.