Lovey Appoints Mario Husha As New CTO To Strengthen Leadership Team.

- Senior hire enhances Lovey’s technology capability and supports the company’s growth mission - ​

Birmingham UK, 4^th March 2026: Lovey (formerly Love Finance), the UK’s fastest-growing SME lender and broker, has today announced the appointment of its new Chief Technology Officer, Mario Husha, to expand the company’s c-suite and support the next phase of the company’s growth. ​

Mario brings to Lovey over 15 years of experience building, scaling, and securing platforms across fintech, regtech, payroll, and embedded finance, focusing on startup and growth-stage businesses operating in regulated environments. Most recently, Mario served as Chief Technology Officer at Level Financial Technology, where he led engineering, security, and supported the company’s expansion into embedded finance and enterprise partnerships within the Earned Wage Access market.

Throughout his role, Mario will lead Lovey’s tech strategy, drive sprint-based delivery, and own data integrity across its lending platforms. Reporting directly to Alex O’Malley, Chief Commercial Officer of Lovey, he will be shaping the direction of both Lovey’s B2B and B2C tech products. His appointment further strengthens Lovey’s executive leadership team as the business scales its technology infrastructure. He has a proven track record of delivering resilient, high-growth platforms in complex, regulated sectors, expertise that will underpin Lovey’s next stage of innovation.

Mario Husha, Chief Technology Officer at Lovey comments,

“I’m excited to help drive Lovey’s continued growth, with a focus on advancing our technology, developing new solutions for SMEs, and strengthening our platform for long-term growth. Everything we do will be guided by Lovey’s mission to make business lending simple, fast, and tailored to our customers. Building technology that genuinely meets customer needs and keeps pace with market demands has always been a priority for me, and I’m looking forward to bringing that focus to Lovey.”

Alex O’Malley, Chief Commercial Officer at Lovey comments, ​

“Mario’s appointment is a pivotal step in taking our products and technology to the next level. We’re committed to innovating at pace while continuing to deliver the reliability and service our customers expect. His expertise will be crucial in helping us achieve our mission and support the growth of the thousands of SMEs we serve.”

This new appointment compliments the company’s recent rename to Lovey and marks another important milestone in its mission to provide fast, flexible and tailored funding solutions to thousands of UK businesses.

To learn more about the company or to apply for a fast, flexible business loan, visit Lovey’s website.

About Lovey (formerly Love Finance):

Lovey (formerly Love Finance), the UK’s fastest-growing SME lender and broker, founded in 2016 by Jack Smith to simplify business lending. With a mission to make lending simple, fast, and beautiful, Lovey has funded over £400 million in loans for more than 10,000 SMEs across the UK. ​

Recognised by EY, Deloitte, The Sunday Times, Financial Times, UK Growth Index, FeBe, and Sifted as one of the UK fastest-growing companies. Lovey combines direct lending and brokerage services to deliver fast, flexible, and tailored funding solutions. With an industry-leading 5-star Trustpilot rating, businesses can enquire in 60 seconds and receive funding in as little as 4 hours. ​ ​ ​

Website: www.lovey.com ​