Juspay Integrates Visa Click to Pay in Brazil, Offering Consumers a Fast, Secure, and Hassle-Free Shopping Experiene

In a move to redefine digital commerce in Brazil, Juspay, a global leader in payment infrastructure, has announced a strategic partnership with Visa for the large-scale implementation of Click to Pay. This collaboration focuses on solving two of the biggest challenges in e-commerce in the country: high cart abandonment rates due to checkout complexity, and the need for robust transaction security.

Click to Pay, based on the global EMV® Secure Remote Commerce (SRC) standard, transforms the online shopping experience. It eliminates the need for consumers to manually enter 16-digit card numbers, expiration dates, and security codes with every purchase. Instead, customers using their Visa cards can complete a transaction with a single click, using tokenized and protected credentials, regardless of the device or merchant where they're shopping.

Juspay's infrastructure platform acts as the engine for this implementation, offering merchants a single, simplified integration. For retailers, this translates directly into improved conversion rates, as the customer journey is drastically simplified at the most critical moment of purchase.

Beyond convenience, the partnership directly addresses security. The solution enables the use of advanced biometric authentication (such as passkeys). This gives merchants the confidence to focus on growth, knowing they're protected by Visa and Juspay's security infrastructure.

The partnership focuses not only on convenience but also on security. The solution will incorporate advanced biometric authentication (such as passkeys), ensuring merchants have the necessary confidence to focus on growth, as they'll be protected by Visa and Juspay's robust security infrastructure.

"Brazil is a priority market for Visa, and e-commerce growth here depends directly on consumer trust," said Leandro Garcia, Product Director at Visa in Brazil. "Click to Pay is our answer for a payment that is both agile and secure. The partnership with Juspay ensures this innovation reaches the Brazilian market with the scale, agility, and technical excellence that merchants and consumers demand."

"We're proud to have Visa as a partner on this journey to optimize digital commerce," said Shakthidhar Bhaskar, LATAM Expansion Director at Juspay. "Our mission is to make payments a transparent and secure commodity. By integrating Visa Click to Pay into our platform, we're not just adding a feature; we're removing the last major barrier between consumer desire and the completed sale for merchants."

The collaboration between Juspay and Visa comes at a crucial moment, as Brazilian e-commerce continues its growth trajectory. By providing a solution that is simultaneously simpler and more secure, the partnership is positioned to be a key catalyst for the next wave of digital commerce growth in the country.