GreenLyne and CUCollaborate Enter Strategic Partnership to Support Credit Union’s Goals of Reaching Underserved Markets through Inclusive Home Equity Technology
Washington, D.C., August 22, 2024 – GreenLyne, a home equity platform that helps financial institutions reach underserved homeowners requiring smaller sized home equity loans, has partnered with CUCollaborate to boost financial inclusion with CDFI-certified and emerging CDFI credit unions. Through an integration with CUCollaborate’s Application Programming Interfaces (APIs), financial institutions are now able to identify and reach consumers that fall within CDFI-eligible Target Markets within GreenLyne’s platform.
“Historically, financial institutions and underserved communities have struggled to ‘see and understand’ one another,” said Sid Mansur, Founder and CEO of GreenLyne. “Institutions have faced challenges in pinpointing, marketing to, and unlocking equity for underserved homeowners. At the same time, underserved homeowners have struggled to find the right home equity product that fits their needs. With CUCollaborate’s data, GreenLyne can apply advanced analytics to bridge the gap between CDFIs and the communities they aim to serve.”
Sam Brownell, Founder and CEO of CUCollaborate, added, “This partnership underscores our dedication to supporting credit unions in their mission-driven efforts. GreenLyne’s cutting-edge technology not only fosters inclusion in housing finance but also helps credit unions achieve their lending and membership growth goals.”
To learn more about the partnership, GreenLyne and CUCollaborate will co-host a webinar on October 8 at 3:00 PM ET. Attendees will gain insights into how this collaboration can support their strategic objectives. Register here.
To learn more about how credit unions can benefit from this new partnership, contact Ben Hering, Director of Partnerships, at bhering@cucollaborate.com.
About CUCollaborate
CUCollaborate is a data and analytics CUSO that helps credit unions maximize growth and impact through its products and services. The company helps credit unions adapt and succeed long term through innovation, insight, and expertise.
About GreenLyne
GreenLyne is a FinTech platform that gives both consumers and Home Equity lenders the power to drive more inclusive and deep impact lending. This revolutionary platform helps both sides pinpoint the precise loan amount that maximizes affordability for the borrower and responsible growth for the lender.
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