ELGA Credit Union Partners with Pocketnest

Credit union delivers members trailblazing nancial wellness platform

Grand Blanc, Mich.—ELGA Credit Union, a Michigan-based credit union with $1.6 billion in assets, partners with woman-founded nancial wellness platform Pocketnest to deliver hyper-personalized nance tools to its nearly 100,000 members.

"At ELGA Credit Union, we're revolutionizing nancial wellness by equipping our members with cutting-edge tools like Pocketnest," said Zach Eychaner, vice president of digital experience, ELGA Credit Union. “This partnership is a bold move toward building a more nancially resilient community and deepening our lifelong relationships with our members.”

Pocketnest is a proven credit union partner, serving more than 50 enterprise clients, with integrations and relationships with major digital banking providers like Tyfone, CU Answers, Nymbus, and Lumin Digital. The ntech has demonstrated success in improving member nancial wellness and identifying millions of dollars in cross-sell revenue for credit unions.

“ELGA Credit Union and Pocketnest share core values of making personalized nancial guidance, stability, and peace of mind accessible to everyone,” said Jessica Willis, CEO and founder, Pocketnest. “Together, we’re transforming how credit unions connect with their members while driving real nancial wellness outcomes for the community.”

Pocketnest is a comprehensive nancial wellness platform that leverages behavioral science and generative AI to deliver instant, tailored nancial guidance across ten core themes of nancial wellness—from budgeting and debt payoff to estate planning and taxes. It also provides credit unions with valuable member insights to foster deeper engagement and identify cross-selling opportunities

ELGA Credit Union has $1.6 billion in assets and has been a community partner in Michigan since 1951. The credit union currently serves members and businesses throughout Michigan. It is a not-for-prot cooperative; formed, owned and operated for a single purpose: members helping members. Visit www.elgacu.com.

Pocketnest, Inc.™ is the pioneering force driving digital innovation in the nancial services industry. The premier white-labeled, AI-enabled platform empowers nancial institutions and employers to cultivate deeper connections with digitally native Millennial and Gen X clients through personalized nancial education, advice, and tools. By translating each user’s unique situation into hyper-personalized digital experiences, Pocketnest helps institutions guide their community toward nancial independence, build trust and loyalty, and foster enduring relationships—while identifying millions of dollars in cross-sell revenue opportunities. Launched in 2019, the ntech is Google- and IBM-accelerated and is featured in Fast Company's Innovation by Design Awards.