Directions Credit Union Launches Family Financial Wellness Partnership With My First Nest Egg

Next generation platform will support children and parents by providing new

and improved access to free learning tools

Toledo, OH (October 22, 2025) — Directions Credit Union announced a new partnership with My First Nest Egg, a family-first financial wellness program for children and parents. The collaboration expands Directions’ commitment to serving families by providing free, age-appropriate tools that make building healthy money habits simple – at home and in classrooms across Northwest and Central Ohio and Southeast Michigan.

Rooted in the belief that strong habits start early, Directions Credit Union is deepening its support for the next generation through a fully branded, co-hosted version of the My First Nest Egg platform. Families will have access to engaging challenges, chore and allowance tools, real-world goal setting, and short, classroom-ready lessons that help parents and teachers bring money conversations to life in ways that are fun, practical, and consistent over time.

“At Directions Credit Union, our commitment to the youth in the communities we serve is at the heart of everything we do. By bringing My First Nest Egg’s youth program to our community, we’re empowering our youngest members to make smart money choices from an early age. We believe that teaching financial responsibility to children not only benefits them individually, but also helps build a stronger, more resilient community for everyone,” said Barry Shaner, President and CEO of Directions Credit Union.

Co-founded by two mothers and former attorneys, Nicolle Hood and Annie Shoen, My First Nest Egg was created to address the shortage of engaging, age-appropriate ways to teach kids about money. The program transforms complex ideas into bite-sized activities through stories, puzzles, and psychology-backed tools designed for children ages 3 to 13.

“At My First Nest Egg, our mission is to make financial education part of everyday life – on the fridge, in classrooms, and at the kitchen table,” said Nicolle Hood, Co-Founder & CEO of My First Nest Egg. “Directions Credit Union’s focus on community and financial wellness shine through in this partnership. Together we’re giving families simple, joyful ways to build healthy money habits that last.”

For more information on downloading the My First Nest Egg app or integrating the program into local schools, visit https://myfirstnestegg.com/directionscu/.

About Directions Credit Union

Founded in 1953 as St. Clements Credit Union, Directions Credit Union has grown to become one of the largest credit unions in the State of Ohio. Directions holds more than $1 billion in assets and serves 95,000+ members with 21 branch locations in the Toledo area, Central Ohio, and Southeast Michigan. Directions offers a comprehensive range of financial services including savings, checking, investments, auto loans and leasing, mortgage and home equity loans, credit cards, personal loans, and business services – generally with better rates and lower fees than traditional banks. Membership is available to individuals who live, work, worship, attend school, or volunteer in eligible counties across Ohio and Michigan. Learn more at www.directionscu.org.

About My First Nest Egg

My First Nest Egg is a digital financial education platform for children ages 3–13. Built by parents, educators, and child-development experts, the program helps families teach kids about saving, spending, earning, and giving through interactive tools, app-based experiences, and engaging educational content. The company partners with financial institutions to deliver financial education in a way that’s modern, inclusive, and fun. Learn more at