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Writer's pictureKelsie Papenhausen

Britons feel savvier with their finances after prolonged economic challenges

A new independent survey of 2,000 UK adults conducted by SmartSave, a Chetwood Financial brand, has found: 

  • Over half (51%) of all respondents believe that they have become more competent in managing their finances over the past year 

  • 44% are actively seeking out high-interest savings products to maximise the returns they get on their savings 

  • 51% now feel confident in how to save and invest their money in the next 12 months 


Over half (51%) of UK adults believe that they have become more competent in managing their finances over the past 12 months, new research by SmartSave, a Chetwood Financial brand, has found.


The digital bank commissioned an independent, nationally representative survey of 2,000 UK adults, which revealed that due to their financial constraints, nearly half of respondents (47%) have become better at saving in the past year.


When it comes to proactively seeking the best deals, 44% stated that they are actively seeking out high-interest savings products to maximise the returns they get on their savings in the next 12 months. 38% said they are looking beyond the major high street banks when looking for financial products (loans, savings, credit cards, etc).


Over half (51%) now feel confident in how to save and invest their money in the next 12 months. 


A similar figure (52%) said they have learned valuable financial lessons through the cost-of-living crisis that will positively impact how they manage their finances in the future.


Andy Mielczarek, Founder and CEO of Chetwood Financial, said: “The cost-of-living crisis has undeniably been tough on UK households and individuals. While the strong decline in inflation is encouraging, financial planning continues to be an uphill challenge. 


“Nevertheless, our research shows that people are proving that positive lessons can emerge from a harsh economy, with many taking proactive steps to protect their savings and achieve their financial goals. This spirited approach will only help individuals get back on track towards achieving their savings objectives. 


“It’s also notable that people are exploring novel alternatives to traditional savings options, scouring the market for the best deals. A wise move, as with interest rates still competitive and inflation at target levels, now is the ideal time to secure the best long-term savings deals and optimise one's financial future.” 


About SmartSave

SmartSave was created by Chetwood Financial to provide smarter, online financial products for savers without gimmicks. Like Chetwood, SmartSave uses modern technology to make its customers better off, and is based outside of London to keep costs low in order to pass on better savings rates.      

 

About Chetwood Financial       

Chetwood Financial (“Chetwood”) is a digital bank which was granted a full UK banking licence in 2018, the only retail bank to obtain a licence that year. Unlike traditional banks, they're not looking to build a customer base and then cross-sell to them. Instead, they’re focused on serving distinct customer segments that are currently underserved by the market, with innovative products designed specifically for their needs.


About the research  

The market research was carried out between 12th and the 17th June 2024 among 2,006 UK adults via an online survey by independent market research agency Censuswide. Censuswide is a member of the Market Research Society (MRS) Company Partner Service, whose code of conduct and quality commitment it strictly adheres to. Its MRS membership means that it adheres to strict guidelines regarding all phases of research, including research design and data collection; communicating with respondents; conducting fieldwork; analysis and reporting; data storage. The data sample of 2,006 UK adults is fully nationally representative, ensuring the respondents are weighted by age, gender, region, employment status and political views. 


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