ASA Named a Finalist in 2024 NXTSTAGE Financial Technology Pilot Competition

ASA was named a finalist in NXTUS Inc.’s fifth-annual NXTSTAGE Financial Technology Pilot Competition, designed for startups with the most promising and innovative financial technology products. The program, in partnership with the Kansas Bankers Association, INTRUST Bank and Emprise Bank, offers selected startups a unique opportunity to present their solutions to prospective financial institutions in Kansas who partner with NXTUS to access tools that enhance operations and services for consumer and business clients. The showcase event will take place on the evening of October 1st, 2024.

ASA was selected for its embedded App Store as a Service solution, which attracted interest from NXTUS partners for use in their own financial institutions and on behalf of their fellow Kansas Bankers Association members.

ASA’s technology provides an embedded App Store as a Service that minimizes fraud exposure and gives users complete control over the sharing of their financial data. Consumers can go into their financial institution’s App Store (powered by ASA) and select the technology they're interested in, and try it out—all without ever sharing a name, email address, or password. This is possible because ASA tokenizes and anonymizes all information; it is never shared with the fintech unless explicitly permissioned by the consumer. Plus, this solution provides an accelerated, easier path to market and customer acquisition for fintechs, freeing them of burdensome security and compliance challenges.

Landon Glenn, CEO and founder of ASA, said "We’re excited about this competition and appreciate the opportunity to showcase our technology to such a strong community. ASA has created a framework that bridges the gap between financial institutions and fintechs by adding a middle layer that removes all sensitive customer information before it's shared. Imagine BaaS as a Lego set with some defective pieces, like compliance and security. We've replaced these with new, reliable pieces, allowing fintechs to manage data, billing, payments, authentication, KYC, and customer acquisition easily and securely. ASA is providing a technological solution to the BaaS problem, giving the industry a new, better way forward."

ASA's patent-approved app, ASA Vault, is available in the Apple App and Google Play Stores.

If you would like to set up a meeting with Landon onsite at the event, or speak with him remotely before or after, contact Amber Bush (amber@williammills.com).