AmeriCU Welcomes Marketing Leader Amber Cooleen as Senior Vice President of Marketing

ROME, NY – AUGUST 25, 2025: AmeriCU Credit Union is proud to announce the appointment of Amber Cooleen as the new Senior Vice President of Marketing. With more than 20 years of experience, Amber brings innovation, creativity, and a proven record of leadership to help support AmeriCU’s growth.

Throughout her career, Amber has held key marketing roles across various industries, from business-to-business startups to global real estate organizations. Most recently, she spent four years serving as Chief Marketing Officer for a credit union based in the Capital Region. Her career, professional experience, and community involvement have shaped the way she views marketing – not simply as a tool, but as a means to support and nurture members in achieving their financial goals.

“Our members are at the center of everything we do, and it's critical that we connect with them in a meaningful, impactful manner,” said Amber. “Our members have many choices for where they open a checking account, get a car loan, or apply for a mortgage. What sets us apart is the relationships we have with them – we aren't just a credit union, we are a trusted financial partner.”

Amber holds a BA in English, with a concentration in Writing, and an MA in Corporate and Organizational Communications from Fairleigh Dickinson University in Madison, NJ. Beyond her professional accomplishments, she always finds new ways to give back to her community. Amber has volunteered with organizations such as Catherine's Center for Children and the Red Cross of Northeastern NY, where she served three years on the board of directors. She has also volunteered as a judge for the America's Credit Unions' Diamond Awards, an annual credit union marketing competition.

AmeriCU is thrilled to welcome Amber Cooleen to the team as a key hire and accomplished leader. We are confident that her experience, vision, and commitment will help the credit union thrive.

AmeriCU Credit Union is a member-owned, not-for-profit financial institution with total assets of $2.8 billion and 21 financial centers serving more than 170,000 members in New York State and beyond. AmeriCU credit union was named one of the Best Companies To Work For in New York by the Best Companies Group, ranking eighth in the large employer category. The award recognizes AmeriCU’s commitment to an exceptional workplace culture.

To learn more about careers at AmeriCU, visit www.americu.org/careers today.