Alkami, Thomaston Savings Bank, and Colony Bank to Share How Financial Marketers Turn Data Usage into Measurable Growth

Panelists will uncover how data-driven strategies improve personalization, efficiency, and  campaign performance  

October 21, 2025 (Plano, Texas) – Alkami Technology, Inc. (Nasdaq: ALKT) (“Alkami”), a digital sales and  service platform provider for financial institutions in the U.S., today announced the upcoming webinar,  Hocus Focus: Sharpen Your Marketing with Data That Works, a panel discussion designed to help  financial marketers transform data into actionable insights that drive measurable results. 

Featuring Thomaston Savings Bank and Colony Bank, the discussion will explore how financial  institutions use data to drive personalization and smarter marketing decisions. The panel will share  practical ways to focus resources and deliver campaigns that better connect with account holders. 

Featured speakers include: 

● Ethan O’Day, business intelligence analyst, Thomaston Savings Bank 

● Jeff Wright, digital communications and strategy manager, Colony Bank 

● Kent Blacksher, account executive, Data & Marketing Solution, Alkami 

“Data can seem like a complex topic in marketing, but it’s really the key to uncovering new  opportunities,” said Ethan O’Day. “When you take the time to understand and use the data you already  have, it can completely change the way you reach and engage your audience.” 

“The most successful marketing teams are the ones that turn information into inspiration,” said Kent  Blacksher. “By harnessing the right data, financial institutions can move beyond guesswork and deliver  campaigns that are truly relevant and impactful.” 

Powered by Alkami’s Data & Marketing Solution, part of the Digital Sales & Service Platform, the  webinar will show how financial institutions can turn insights into action to deliver Anticipatory Banking through personalized, data-driven engagement and measurable growth.  

“At Colony Bank, understanding our customers is central to who we are,” said Jeff Wright. “I look  forward to discussing how data empowers all financial institutions to deliver on that commitment.” 

Join the webinar on Wednesday, October 29, 2025, at 2:00 p.m. EDT by registering here. To learn more about Alkami’s Digital Sales & Service Platform, visit here. 

About Alkami  

Alkami provides a digital sales and service platform for U.S. banks and credit unions. Our unified  Platform integrates onboarding, digital banking, and data and marketing—each solution can stand  alone, but together they deliver more—to help institutions onboard, engage, and grow relationships. As  the future shifts toward Anticipatory Banking, we help data-informed bankers meet the moment with  technology that drives action.