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MARKETech
MARKETech is an ongoing article series that explores the technologies credit union marketers are using to engage members and drive growth.
Embold CU Vastly Improves Email Marketing Returns with Prisma Campaigns Solution
Learn how Embold CU realized a 61% email open rate.
W.B. King
Jan 22, 20245 min read
AI and the Point Versus Platform Debate
What goes around comes around.
John San Filippo
Jan 5, 20244 min read
CUs Can Make More Loans by Mastering Small Data
Underwrite a loan based on the member's socials.
John San Filippo
Dec 6, 20234 min read
Solving the Thin File/No File Dilemma
The shortcomings of the decades-old, yet still widely used, credit scoring systems are well-known ...
John San Filippo
Nov 29, 20234 min read
MARKETech: Stakana Brings World-Class Predictive Analytics to Credit Unions
Fintech startup Stakana is on a mission to bring world-class, artificial intelligence (AI)-driven predictive analytics to credit unions.
John San Filippo
Oct 2, 20234 min read
MARKETech: Leveraging Technology in the Modern Credit Union
Finopotamus recently spoke with Brendan Grove, chief technology officer and co-founder of the New York City –based fintech Prizeout.
John San Filippo
Jul 5, 20234 min read
MARKETech: Snigglezoo Brings Financial Education to the Youth Market
Finopotamus spoke with F&A FCU’s Chief Administrative Officer Michelle Swauger about the credit union’s relationship with Snigglezoo.
John San Filippo
Apr 17, 20234 min read
Zia Credit Union’s Notable Growth Spurred by Partnership With Your Marketing Co.
By W.B. King Mark Twain's quote “It’s not the size of the dog in the fight, it’s the size of the fight in the dog” could easily be...
W.B. King
Mar 17, 20233 min read
GAC2023: CuneXus and Pulsate Talk Partnerships and More
We spoke with Sarah Martin, Tony Salamone and Baron Conway.
John San Filippo
Mar 15, 20234 min read
MARKETech: Tropical Financial CU Gives Members PURLs of Wisdom
MARKETech is an ongoing article series that explores the technologies credit union marketers are using to engage members and drive growth.
John San Filippo
Jan 5, 20235 min read
Los Angeles FCU Uses Tech to Drive More Direct Auto Loans
January is Lending Month at Finopotamus. Look for more articles related to lending technology.
John San Filippo
Jan 3, 20234 min read
2022 Tekkie Award for Marketing: 4Front Credit Union
By W.B. King Recognizing the need for progressive financial literacy programs that could benefit its 97,000-plus members, 4Front Credit...
W.B. King
Jul 28, 20224 min read
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