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  • Writer's pictureKelsie Papenhausen

Epic River Wins TrueSpace’s 2023 Alignment Award

Lending-as-a-service provider recognized for its strategic business alignment success

FORT COLLINS, Colo., Oct. 17, 2023 – Epic River, a lending-as-a-service provider that connects banks and credit unions with healthcare providers to streamline patient payments, has been named the recipient of the 2023 Alignment Award by TrueSpace. The Epic River team received this accolade for its success in redefining and strengthening operational strategies to align with its long-term mission, values and goals.

TrueSpace is a consultancy and research firm specializing in guiding accomplished CEOs of established post-startup enterprises towards achieving their next-level objectives. Epic River has been in partnership with TrueSpace for three years. With their support, Epic River has experienced remarkable growth in terms of revenue and its influence within the industry.

“It has been incredible to witness the foundational growth Epic River has undergone during the three years we’ve worked with their leadership executives,“ said Charles Fred, co-founder and CEO of TrueSpace. “We commend their team’s dedication to deeply examining their core organizational vision and harnessing this internal alignment to craft well-defined growth strategies for enduring company success."

TrueSpace assesses CEOs and their organizations using a framework of five operating conditions: Alignment, Endurance, Discipline, Predictability and Value Creation. The Alignment criteria gauge the effectiveness of a company in aligning its limited resources—time, capital, and talent— to focus on a well-defined market and a unique perspective. Earning this award signifies that Founder/CEO Jeff Grobaski and the Epic River team have adeptly fostered organizational cohesion and possess the fundamental elements required for long-term, sustainable growth.

Epic River is a SaaS software company dedicated to helping community banks and credit unions maintain their competitive edge by integrating digital lending with their trusted community presence. The company's lending-as-a-service platform empowers these financial institutions to collaborate with healthcare providers, offering patient financing services. Through Epic River's patient lending technology, community financial institutions can generate high-quality loans, reduce medical bill non-payment risk faced by healthcare providers and provide cost-effective payment solutions to patients in need.

“We are incredibly honored to receive the Alignment Award from TrueSpace,” said Grobaski. “Working with their team has deeply strengthened our business strategies and helped us recognize how we could synchronize our organizational focus with our objectives of sustaining local banking institutions and supporting communities across the country. Aligning our activities with our overarching mission has enabled us to effectively grow the business and better position community banks to serve their local healthcare markets.”

About TrueSpace

TrueSpace is a business consulting research firm that focuses on small and medium-sized businesses for their sustainable growth. Created in collaboration with Gallup, the company’s Five Conditions Framework™ is a predictive model comparing a business’ capability against a national benchmark of top-performing firms. The instrument assesses the operational capability of 12 systems within your business.

About Epic River

Epic River is a lending-as-a-service platform provider that connects banks and credit unions with healthcare providers to streamline patient payments. Founded in 2005, the Epic River team is well-versed in financial technology, the healthcare environment and patient billing processes. By facilitating patient financing services, Epic River enables banks and credit unions to forge and strengthen valuable relationships within their local healthcare market. The company’s patient lending technology empowers community financial institutions to generate high-quality, low-risk loans, mitigates medical bill non-payment risks for healthcare providers and grants affordable payment options to patients in need.


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