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  • Writer's pictureKelsie Papenhausen

DeepTarget Releases New Whitepaper on Supercharging Deposits

HUNTSVILLE, AL., April 25, 2024DeepTarget Inc., a transformational financial services company that provides Growth-as-a-Service™ aka GRaaS™ to community financial institutions (FIs), announces the release of its latest whitepaper, “From Insights to Impact: Supercharging Deposits (Hint: With Cross-Selling Gold).”



In today’s environment of rapid technological advancements and evolving customer expectations, banks and credit unions face the challenge of attracting deposits while also maximizing cross-selling opportunities. In addition, account holders demand seamless digital experiences and competition from fintech disruptors continues to intensify. These shifts in expectations and challenges make core transformation or modernizing legacy systems no longer a choice but a strategic imperative. However, merely upgrading infrastructure isn’t enough. Financial institutions must harness data intelligently to engage account holders effectively and cross-sell relevant products.

This whitepaper explores how data-driven core transformation can empower financial institutions to achieve these objectives seamlessly. By leveraging advanced analytics, personalized engagement and seamless integration, they can enhance deposit services, deepen customer relationships and drive revenue growth.

Topics covered in the whitepaper include:

  • The Crucial Role of Deposits

  • Data-Driven Insights for Deposit Growth

  • The Pivotal Role of Artificial Intelligence (AI)

  • Personalized Engagement Strategies

  • Cross-Selling Opportunities

  • Agile Core Systems for Real-Time Engagement

  • Automation – The Key to Achieving Scale

  • Ohio Valley Bank ’s Success Story

“Banks and credit unions face a challenging financial environment where increasing deposits has become critical. To thrive, they must also unlock the full potential of cross-selling and maximize every customer interaction,” said Preetha Pulusani, CEO of DeepTarget. “By harnessing the power of advanced data analytics and personalized experiences, financial institutions can supercharge their deposit growth, deepen customer relationships, and drive revenue and growth. The right technology can be the game-changer that sets them apart from the competition and propels them forward in a rapidly evolving market."


About DeepTarget 

Powering the digital communication revolution for credit unions and banks with Growth as a Service (GRaaS), DeepTarget enables their growth of assets - deposits & loans, revenue, new members/customers, digital users, account holder relationships & loyalty and more. GRaaS is backed by a risk-free money-back guarantee and powered by their patented DXP currently deployed by 100s of FIs. GRaaS combines a skilled labor force and best practices to utilize data and AI insights from multiple data sources for a seamless, meaningful communications experience wherever, whenever and however their consumers' bank.  For additional information visit and follow them on LinkedIn 


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