First Tech Federal Credit Union CTO Mike Upton joined host Mike Lawson to share his insights on the power of personalization and how First Tech is leveraging advancements in technology (RPA, AI, cloud, etc.) to bring warmth and humanity to the member experience for its membership.
Mike talks about how these technologies can help create a custom member experience and provides some examples to illustrate his point. He also adds why this power of personalization is so significant to credit unions today.