ValleyStar Credit Union Expands Partnership with PSCU
St. Petersburg, Fla. — (Sept. 20, 2022) — PSCU, the nation’s premier payments credit union service organization (CUSO), has announced it has expanded its partnership with ValleyStar Credit Union (ValleyStar). In addition to support services for credit, the CUSO will now also provide debit processing support for the credit union.
Founded in Martinsville, Virginia, in 1953 to serve nylon plant employees, ValleyStar currently operates in 44 counties and cities throughout Virginia and North Carolina. With a mission to make banking and managing finances as easy as possible, ValleyStar is committed to serving and supporting its members and their communities to lead more financially secure lives.
With more than $650 million in assets, ValleyStar was searching for a robust solutions provider that would deliver a highly functional, reliable and secure debit card program to its members. It was also seeking a partner that understood and employed the “people helping people” credit union philosophy. After a comprehensive review process, ValleyStar selected PSCU.
“PSCU has already proven itself a dedicated and trustworthy partner, and we felt that the CUSO was the right fit to keep our debit programs agile as we move forward in today’s constantly evolving digital landscape,” said Diane Walker, card services manager at ValleyStar. “PSCU’s shared commitment to delivering an unparalleled experience allows us to focus on our members, which is always our ultimate goal.”
PSCU will begin providing debit processing services and support to more than 45,000 members starting in fall of 2022.
“The way in which ValleyStar lives up to its goal of meeting members where they are in their lives is admirable, and we are proud to expand our partnership with them,” said Chris Gunnare, SVP, chief sales officer at PSCU. “We look forward to continuing to leverage our industry-leading technology to help ValleyStar meet their goals while also making a difference in their members’ financial lives.”
PSCU, the nation’s premier payments CUSO, supports the success of 1,900 credit unions representing nearly 7 billion transactions annually. Committed to service excellence and focused on innovation, PSCU’s payment processing, risk management, data and analytics, loyalty programs, digital banking, marketing, strategic consulting and mobile platforms help deliver possibilities and seamless member experiences. Comprehensive, 24/7/365 member support is provided by contact centers located throughout the United States. The origin of PSCU’s model is collaboration and scale, and the company has leveraged its influence on behalf of credit unions and their members for more than 40 years. Today, PSCU provides an end-to-end, competitive advantage that enables credit unions to securely grow and meet evolving consumer demands. For more information, visit pscu.com.