PSCU’s Lumin Digital to Provide Digital Banking Services for Firstmark Credit Union
San Ramon, Calif. — (March 18, 2021) — Lumin Digital, a PSCU company, has been selected by Firstmark Credit Union (Firstmark) to provide online and mobile digital banking to more than 60,000 users when the credit union goes live on the platform in April. Firstmark, a long-time PSCU partner, has signed a multi-year agreement for Lumin Digital’s cloud-native platform.
Founded in 1932 in San Antonio, Texas, Firstmark currently has nearly 100,000 members and over $1 billion in assets. The credit union offers a full suite of financial products and services to help members achieve financial wellness. With an extreme focus on the member experience, Firstmark is committed to providing solutions that are smart, simple and secure.
“In a year of crisis, consumers used online channels in record numbers, resulting in an era of digital transformation across all industries,” said Nathanael Tarwasokono, president and CEO of Firstmark. “To quickly position our credit union for this pronounced shift, we accelerated previous plans to enhance our digital channels, and we believe Lumin Digital will be the right partner to provide scalable technology, seamless integration and a customized member experience.”
According to Aaron Bedingfield, vice president, Information Technology for Firstmark, one of the most exciting things about the partnership is Lumin Digital’s ability to assess, develop and implement at near lightning speed. The traditional roadblocks to releasing new enhancements or correcting issues have been removed, paving the way for the credit union to provide “white glove service” to members throughout the digital experience.
As a cloud-based digital banking platform built using elite technology, Lumin Digital provides members with a tightly integrated and customized experience that matches the offerings available from larger financial institutions. In creating a truly personalized journey, Lumin Digital helps credit unions and banks better engage with their members, increase value and deepen relationships.
“Firstmark was seeking an experienced and proven digital banking partner,” said Jeff Chambers, president of Lumin Digital. “They’re committed to providing members with personalized digital experiences that seamlessly integrate into their products and services, and most importantly, they want that journey to the new platform to be a smooth one. We are proud they found that in Lumin and look forward to partnering with the Firstmark team to deliver an amazing member experience.”
Lumin Digital continues to drive innovation in the digital banking space, differentiating itself through technology built for human connection. Lumin Digital’s offering provides seamless integration to a wide array of PSCU and other platform tools and capabilities, including card services, rewards management and data analytics, to provide a member-centric experience. For more information, visit LuminDigital.com.
About Lumin Digital
Lumin Digital, a PSCU company headquartered in San Ramon, Calif., delivers digital banking solutions to financial institutions across the United States. Founded by financial technology experts, Lumin Digital is working to redefine digital banking with its proprietary user engagement platform, providing banks and credit unions with a solution that allows them to adjust to their users’ needs quickly and safely. Through the use of Lumin Digital’s user data and predictive analytics, organizations have the ability to implement custom experiences for users, creating a truly personalized journey that helps consumers thrive while building a connected relationship. For more information, visit LuminDigital.com.
PSCU, the nation’s premier payments CUSO, supports the success of 1,500 credit unions representing more than 5.4 billion transactions annually. Committed to service excellence and focused on innovation, PSCU’s payment processing, risk management, data and analytics, loyalty programs, digital banking, marketing, strategic consulting and mobile platforms help deliver possibilities and seamless member experiences. Comprehensive, 24/7/365 member support is provided by contact centers located throughout the United States. The origin of PSCU’s model is collaboration and scale, and the company has leveraged its influence on behalf of credit unions and their members for more than 40 years. Today, PSCU provides an end-to-end, competitive advantage that enables credit unions to securely grow and meet evolving consumer demands. For more information, visit pscu.com.
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