MSUFCU’s VP of Digital Strategy and Innovation, Benjamin Maxim, Wins Technologist of the Year

MSUFCU

EAST LANSING, Mich. – MSU Federal Credit Union (MSUFCU) is proud to announce that the Vice President of Digital Strategy and Innovation, Benjamin Maxim, received first place in the Technologist of the Year Category of Finopotamus’ 2022 Tekkie Awards. The Tekkie Awards recognize outstanding achievements in credit union technology.


A new addition this year, the Technologist of the Year category is a special award recognizing an individual whose achievements embody not only great technology, but also the credit union ethos of people helping people.


In addition to his role at MSUFCU, Ben also serves as the Chief Technology Officer for Reseda Group and its subsidiaries. Reseda Group is a Credit Union Service Organization (CUSO) that helps credit unions remain relevant and competitive by delivering the best products and services to their membership.


“I am ecstatic to receive the Finopotamus Technologist of the Year award," said Benjamin Maxim, MSUFCU VP of Digital Strategy and Innovation. "At MSUFCU and Reseda Group, we’re always working to challenge ourselves through collaboration and networking to come up with the best fin-tech products and services out there."


“Ben’s tireless commitment to innovation comes from his belief that members deserve superior service in all forms of delivery,” said April Clobes, MSUFCU President/CEO. “Our philosophy is that technology advancements should seamlessly enhance the member and employee relationship, and Ben’s imaginative approach has been integral to the success of our innovation efforts at the Credit Union and Reseda Group.”


Ben heads the growing digital and innovation team at MSUFCU. An important part of this team is working with The Lab at MSUFCU, which is a center for innovation that brings agility, collaboration, drive, and innovation together to turn ideas into advanced financial technologies.


Established to identify, create, and execute opportunities for innovation at the Credit Union, The Lab uses members and employees to pilot test various programs and technologies before implementing. By devoting resources to cultivating an entrepreneurial mindset, collaborative ideas then lead to new products and services for members and employees.


Some examples of technology that have come out of The Lab are MSUFCU CVV Key, which is an app that allows members to register their Visa Credit Card to receive a new and unique CVV2 code each time they use their card online or over the phone. This program helps increase security. Another app that was greenlit by The Lab was Fin-Life, which coaches members through 10 themes of financial wellness.


Founded in 1937, MSUFCU has a national reputation for excellence and has received several top industry and workplace awards, including being named a Best Credit Union to Work For® by American Banker for the fifth year, a Top Workplace by the Detroit Free Press for 11 consecutive years, a National Best and Brightest Companies to Work For® winner for six consecutive years, and was named one of the top five Michigan credit unions in Forbes' Best-in-State Credit Unions 2021 list. MSUFCU was named a Best Workplace in Financial Services and Insurance by Fortune Magazine two consecutive years and has been certified as a Great Place to Work® for nine consecutive years. MSUFCU has been recognized by the Credit Union National Association, earning first place for the people-helping-people philosophy Louise Herring Award. MSUFCU is headquartered in East Lansing, Mich., has 22 branches, more than 330,000 members, almost $6.9 billion in assets, and over 1,000 employees. For more information, visit msufcu.org.