Eric Loehr joins Reseda Group as Vice President of Sales

Former MCUL executive brings 25 years of sales, telecom, CU experience to CUSO

Reseda Group

EAST LANSING, Mich. — Reseda Group today announced Eric Loehr as the company’s new Vice President of Sales. In his role, Loehr will lead business development and demand generation, partner retention and growth, brand innovation and reputation management for Reseda Group, a leading CUSO (credit union service organization) wholly owned by Michigan State University Federal Credit Union (MSUFCU) to help develop credit union technology through fintech subsidiaries Ever Green 3C and Spave.


“We are very excited to have Eric join Reseda Group in this role,” said April Clobes, Reseda Group President and MSUFCU President and CEO. “With his extensive credit union industry knowledge and successful track record in sales and technology, Eric will play a vital role in the continued growth and success of Reseda Group and our efforts to build better for credit union members.”


Prior to joining Reseda Group, Loehr was the Vice President of Michigan Solutions at the Michigan Credit Union League (MCUL), where he was responsible for identifying, evaluating, contracting and on boarding new MCUL partners. He also spent 19 years in the telecom technology space including managing the Sprint Credit Union Program. He has held various sales leadership roles selling into both the government and enterprise sectors.


“I am excited to be joining such a dynamic team and play a role in helping Reseda Group bring credit union industry platforms and innovative solutions to market,” said Loehr.


About Reseda Group

Headquartered in East Lansing, Michigan, Reseda Group is a wholly owned CUSO of Michigan State University Federal Credit Union. Formed in 2021, Reseda Group helps credit unions remain relevant and competitive by delivering the best products and services to their employees and member-owners through investing in strategic partners that bring innovative technology, digital resources and credit union industry solutions to market. Learn more at resedagroup.com.