Coastal Credit Union Hires Charlene Foley as VP, Brand & Member Experience

Coastal Credit Union

RALEIGH, N.C. (May 2, 2022 ) – Coastal Credit Union has hired Charlene Foley as VP, Brand and Member Experience, a new role.  She will be responsible for planning and executing strategies for achieving excellence in member experience; and promoting a culture of member-centric excellence across all member touchpoints, including Coastal’s branches, contact centers, and remote and digital delivery channels.

Foley brings more than 25 years of experience that includes customer experience management, omni-channel engagement, marketing strategy, analytics, product management, communications and strategic planning.  She served as VP, Exceptional Experience at Blue Cross Blue Shield of North Carolina and was most recently the Chief Customer Officer for Hearful Technologies, Inc.

She holds a Bachelor of Science from Appalachian State University and Master’s degree from UNC Chapel Hill. Her volunteering and community leadership has included the Appalachian State University Foundation Board of Directors, Leadership North Carolina Executive Board, and the Durham Chamber of Commerce Board of Directors.

About Coastal 
Coastal Credit Union is a not-for-profit, member-owned, financial cooperative, offering a full range of financial products and services. Coastal was chartered on August 31, 1967 with the mission of fostering the credit union philosophy of “people helping people.”  Today, with $4.77 billion in assets, Coastal serves 301,000 members from 1,800 business partners and is among the leading financial institutions in North Carolina.  Coastal operates 23 locations in central North Carolina and serves members in all 50 states through a network of 5,000 shared branches, 30,000 surcharge-free ATMs, mobile banking featuring mobile check deposit, and a robust offering of online services at For more Coastal news, visit our online newsroom.